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ARC Realty Digital Marketing Project Summary
Client: ARC Realty, a residential real estate agency founded in 2012 in Birmingham, Alabama. Despite being one of the fastest-growing real estate brands in the Southeast, they had minimal online presence.
Pain Point: ARC Realty's reluctance to delve into digital marketing resulted in website traffic below expectations. Being relatively new, they struggled to compete against better-known competitors in terms of brand recognition.
Goal: Monthly increase in website traffic and encourage customers to select ARC agents over competitors.
Solution by Uptick Marketing:
Analysis: Noted that many visitors to the ARC website explored the agency directory, suggesting potential home purchases or sales.
Local Optimization: Enhanced ARC's online visibility in listings and directories.
Ad Retargeting: Deployed ads across the Internet targeting previous ARC website visitors to bring them back and convert.
Content Marketing: Created engaging blogs and a white paper titled “5 Things to Ask Your Agents Before You Hire Them”.
Implementation: Produced four blogs monthly and used ad retargeting to guide visitors to the white paper.
Web traffic volume for ARC Realty doubled in just five months.
December 2014 (pre-Uptick): 5,534 visits
One month after Uptick: 7,945 visits
End of third month: 10,912 visits, marking a traffic surge of over 97%.
The increased traffic, aided by ad retargeting and content marketing, consisted of potential, relevant clients who positively engaged with the ARC brand.
Feedback from ARC Realty:
“We saw our website traffic more than double within a few months of working with Uptick. Our marketing plan not only drove traffic but created a significant buzz for our company in the community. We highly recommend Uptick for anyone hesitant about digital marketing.”
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