Case Study Highlight: reepher: Redefining Cannabis DUI Coverage and Media Engagement
The Brand: With its striking logo - a minimalist san serif font in white set against a vivid turquoise backdrop, reepher emerged as a game-changer in the insurance landscape, focusing on cannabis DUI coverage.
SEO: Skyrocket organic traffic by capitalizing on fresh keywords related to cannabis DUI insurance.
PR: Build a robust brand presence even before the official service launch, concentrating on states where they would be active.
SEO: NisonCo, in a brilliant partnership with reepher:
Identified and utilized compliant keywords, steering clear from direct mentions like "insurance."
Tweaked reepher’s website for an optimal user experience. "Cannabis DUI Coverage" became the introductory menu item.
Infused fresh web content ensuring users are met with crisp, clear information about the site.
Delivered engaging content through their talented in-house writing team.
PR: NisonCo pulled no punches:
Spotlit reepher's pioneering initiative to provide financial safety for cannabis-related offenses.
Positioned reepher’s Justin Kahn as an industry vanguard.
Timed a press release with reepher’s launch, ensuring maximum outreach to relevant media channels.
SEO: A stellar uptick was observed. From almost non-existent impressions and clicks, reepher soared to a monthly tally of 2.5k in each domain. A well-timed press release was a significant catalyst, gaining traction in both conventional media and TV.
PR: Media reception was nothing short of stupendous. Justin Kahn, reepher’s figurehead, became a sought-after voice for quotes and TV spots.
Major Media Mentions:
Forbes: "Insurance Company Launches Coverage For Marijuana DUIs"
Cheddar: "Reepher Offers Liability Protection Against Cannabis DUI Stops"
Fox Business: "Salt Lake City-based company launches prepaid defense plan for cannabis DUIs"
In the burgeoning realm of cannabis DUI coverage, reepher, backed by NisonCo's strategic prowess, has indisputably set a gold standard.
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