Digital Home Run: How Fanatics Scored an 1,100% Boost in Organic Traffic in Just 6 Months

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🚀 Objective: Transform the We Are Fanatics blog into a must-visit hub for sports enthusiasts.

🎯 Main Goals:

Amplify audience reach.
Capture media attention.
Skyrocket brand recognition.

🔥 Achievements in 6 Months:

📰 Featured on top-tier platforms: USA Today, MSN, The Score.
🚀 A staggering 1,100% surge in organic search traffic.
🔍 230% growth in ranking keywords.

📖 Content Strategy: Blend of evergreen & timely sports content.

Evergreen Spotlight: GIF-focused piece on the "Evolution of the Chicago Cubs Jersey".
Timely Highlight: Real-time "NBA Playoffs on Twitter" feature allowing fans to track their favorite teams' Twitter activities during the playoffs.

💡 Behind-the-Scenes: Insightful Q&A with Creative Strategist Eric Snapper.

Fav Aspect of Fanatics Projects: The blend of personal passion for sports and the creative freedom Fanatics provides.
Publication Cadence: Flexible editorial calendar aligning with significant sports events. E.g., adapting to real-time outcomes like Panthers vs. Broncos showdown.
Top Project: "Mapping of NFL Passing Touchdowns" for 2015 – a one-stop interactive platform for fans to deep dive into comprehensive NFL stats.

In a nutshell, through innovative content strategies and an unwavering focus on engagement, Fanatics experienced meteoric growth and enhanced brand visibility in just half a year!