The Emotions That Make Marketing Campaigns Go Viral

The Alchemy of Viral Content: It's All in the Feelings Imagine, for a moment, a familiar scenario: You're scrolling through your feed and stumble upon a video or an article. A chuckle, a tear, maybe even a gasp — and before you know it, you're clicking the 'share' button. Why? Because that piece of content stirred something inside you, a raw emotion that you felt compelled to spread. At the heart of every viral piece of content lies a powerful emotional experience. Whether it's the unbridled joy of watching "Chewbacca Mom" or the heartwarming imagery of America’s favorite dog breeds, these pieces don't just amass views; they evoke feelings. But here’s the catch: Not all emotions are created equal in the viral equation. Fractl's extensive studies reveal that certain emotions supercharge content, making them internet gold. Positive emotions, for instance, tend to lure viewers in. Yet, it's the intricate dance of contrasting sentiments that truly propels sharing. The secret? Crafting content isn’t about telling stories; it's about triggering feelings. Dive in as we unravel the emotional DNA of viral success.