Kombucha PPC Bonanza

Product Details

Client: Health-Ade

Product: Kombucha

🔍 Objective: Supercharge Health-Ade's direct-to-consumer (DTC) and in-store sales for their Kombucha and Pop products.

🚀 Strategy:
REQ's multifaceted approach was tailored to elevate Health-Ade’s online and in-store presence:

DTC Ambitions: Amplified through the power of social and search advertising. Beyond typical promotions, we harnessed seasons and trends, capitalizing on high-traffic periods like Black Friday and Cyber Monday.
Retail Presence: Created a buzz around Health-Ade’s availability at heavyweight retailers, with Target leading the list. Leveraging Google Performance Max, our team experimented with diverse creatives, engaging copy, and captivating product shots, ensuring every ad resonated with the audience.
Analytics at Play: Every click, view, and interaction was under our radar. With over 1.4 million ad interactions, we ensured the momentum was not only maintained but consistently ramped up.

📊 Quick Glance:

Stellar 3.36 ROAS from our social advertising magic.
A commendable 2.41 ROAS on search advertising front.
Whopping 45% surge in DTC average order value.
A staggering estimated 371% ROAS for in-store treasures.
A massive 380,000 footfalls at key retailers, post-ad exposure.

REQ didn’t just run a campaign; we crafted a digital symphony for Health-Ade, orchestrating every note to perfection.