BILDing a Fitness Brand - A Case Study

Product Details

(Click to enlarge image) Case Study: Building the BILD Fitness Brand with Wilson Creative Group
Overview:

BILD by Coach O approached Wilson Creative Group with a challenge: to establish a brand that doesn't just exemplify fitness but also encapsulates the importance of community and emotional well-being. With a combination of research and creative genius, a brand was birthed that epitomizes physical empowerment, emotional health, and the spirit of a united community.
Client:

BILD by Coach O
Location: Naples, Florida

Services:
Web Design
Photography
Videography
Social Media
Brand Management
Logo Design
Digital Strategy

The Objective:

To create a brand for BILD by Coach O that would serve as a testament to its commitment to fitness, emotional well-being, and community values.
The Strategy:

Harnessing the essence of authenticity and pioneering design, our approach to BILD’s brand campaign was all-encompassing. Our first order of business was devising a name that would instantly evoke the ideas of strength, transformation, and community.

The Execution:

With the name in place, our team shifted focus to visual elements. The logo, essential to any brand's identity, was meticulously crafted to capture BILD’s transformative vision. This vision was further translated through striking web designs, emotive photography, compelling videography, and a seamlessly integrated digital presence.