How we built a following around high school football

Product Details

In August 2017, Starnes Digital began a fruitful collaboration with Starnes Publishing, marking the commencement of an unexpectedly expansive project surrounding high school football. The buzz was palpable when the 2017 Football Preview Magazine was unveiled, and an off-the-cuff video featuring Kyle Parmley and Sam Chandler, editors at the magazine, witnessed a remarkable 9,000 users and 3,500 views within days. Recognizing the potential, the duo embarked on twice-weekly video segments highlighting the games. While Kyle was a camera pro, Sam's comfort levels took time to blossom. Their commitment led to increased engagement, with the Hoover-Thompson game being a monumental high - the highlight reel amassed an impressive 44,000 Facebook views. The season concluded at Bryant-Denny Stadium with a heart-wrenching game but showcased Sam's newfound on-camera confidence during a live broadcast. Reflecting on their journey, Starnes Digital recognized the massive strides they had made both in their coverage and their personal growth, solidifying their impact and rapport with their ever-growing audience.

RESULTS:
- 44,000 Facebook followers
- Reinvigorated following for local high school football