Taking on behemoths in the health industry through digital marketing

Product Details

Amidst the growing competition from national behemoths, GlobalHealth found themselves on the brink of market rivalry. Yet, with CCG's innovative approach, they emerged more potent than ever before.

Overview:

The Challenge: As the healthcare titans encroached upon GlobalHealth's territory, the Medicare Advantage plan provider was in dire need of an impactful marketing strategy.
The Strategy: CCG unleashed a comprehensive multi-channel branding blitz, weaving together direct mail, broadcast, animated visuals, print publicity, captivating landing pages, and a razor-sharp digital campaign.
The Outcome: The meticulous planning bore fruit, with a significant uptick in lead flow, smashing the close rate targets. Even better, GlobalHealth slashed their cost-to-acquire, outclassing their previous marketing collaborators.