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Amidst the growing competition from national behemoths, GlobalHealth found themselves on the brink of market rivalry. Yet, with CCG's innovative approach, they emerged more potent than ever before.
The Challenge: As the healthcare titans encroached upon GlobalHealth's territory, the Medicare Advantage plan provider was in dire need of an impactful marketing strategy.
The Strategy: CCG unleashed a comprehensive multi-channel branding blitz, weaving together direct mail, broadcast, animated visuals, print publicity, captivating landing pages, and a razor-sharp digital campaign.
The Outcome: The meticulous planning bore fruit, with a significant uptick in lead flow, smashing the close rate targets. Even better, GlobalHealth slashed their cost-to-acquire, outclassing their previous marketing collaborators.
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